If you have a great product, but find it hard to stand out to customers in the crowded market, we can elevate your brand to become a strategic tool that attracts customers and converts them into fans.
BRAND STRATEGY
A good business is a good brand. Before you start any design, you need to have a positioning that wins. Our proprietary Binomial’s Brand Elements Map will diagnose your strengths and gaps, and guide youthrough the discovery process in order to find your brand’s unique proposition and personality.
BRAND IDENTITY & DESIGN
With your strategic brand positioning developed, we get creative and explore the most impactful way to communicate your brand story. Visually and verbally, we help you update perceptions of your brand with your key stakeholders - customers, users, partners, and employees - across all relevant marketing touch points.
BRAND ARCHITECTURE
We organise your brand architecture and product portfolio to ensure they are optimised to support your long-term growth plans, provide clarity for customers, and increase your marketing ROI.
BRAND STORYTELLING & EXPERIENCE
We look across the customer journey to construct service blueprints to more moments of delight to your customer experience. We also identify on-brand marketing initiatives across audiences and channels to develop an actionable roadmap for you to increase brand awareness and deepen customer engagement.
CHANGE MANAGEMENT & METRICS
Once you have the assets and tools, the most important part of deploying your brand is your people. We’ll bring them up-to-speed and get ideas from them on how to better activate the brand externally and infuse it internally. Finally, we can improve what we measure, so we can help you define metrics to track your brand’s progress.
