At Binomial

we see ourselves as a catalyst that empowers businesses to achieve sustainable growth.

As your strategic partners, we bring curiosity, agility, and clarity to every challenge you face. We help you articulate your purpose and use it to develop winning strategies that deliver both profit and positive impact.

Grow with Binomial. Grow with purpose. Grow for good.

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ABOUT
BINOMIAL

Tay Kae Fong

Founder and Managing Director

ABOUT our founder

Kae Fong is Founder & Managing Partner of Binomial. He is a certified Practising Management Consultant (PMC) with over two decades of experience in management and brand consulting.

Based in Singapore, Kae Fong has helped over 70 companies across the world from the UK to Jordan to Taiwan sharpen their brands and businesses. Clients often appreciate his ability to provide clarity to simplify issues and his focus on real, actionable outcomes.

Having worked with companies of various sizes across different industries, Kae Fong finds joy in cross-pollinating innovative ideas and approaches to help big companies be nimble like startups and small companies be systematic like enterprises.

Kae Fong cares about environment sustainability and volunteers with Nature Society Singapore as well as the Jane Goodall Institute.

OUR SERVICES

Innovation
Beyond Business as Usual
Identify practical innovation initiatives and build a culture of innovation to stay ahead
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BUSINESS STRATEGY
Align & Empower
Develop your growth strategy and organise your team for implementation
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BRANDING
Inspire & Win
Create an impactful brand to convert customers into true fans
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sustainability
Do Good & Do Well
Create an actionable roadmap to address ESG challenges and concerns.
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