From anti-mold stickers that combat invisible threats to the global authority in mold prevention, YCM embraced a strategic transformation and redefined their brand to expand their reach.
CHALLENGE
YCM, a trusted mold prevention company in Taiwan recognized for its anti-mold stickers used by sports footwear giants like Nike and PUMA, was ready for a seismic shift. They had honed their expertise and even developed breakthrough solutions that could save brands millions. Yet, they found themselves confined by an outdated image. They needed a bold rebrand—one that not only refreshed their visuals but also reflected their new ambitions and powerful capabilities.
APPROACH
We started by engaging directly with YCM's key customers, uncovering invaluable insights that revealed an untapped potential: transforming YCM from a product-centric supplier into the global authority in mold prevention and management. Realizing that true success goes far beyond aesthetics, we embarked on an in-depth strategic planning process that eventually informed YCM's brand positioning.
IMPACT
Our integrated strategy and branding overhaul sparked a dynamic transformation for YCM.
Strategic Branding & Growth Roadmap
Developed a comprehensive branding strategy that aligned with YCM's long-term goals and market opportunities. Created a growth roadmap that focused on expanding market share and customer base.
Unified Messaging
Established a consistent and compelling brand message that resonated with target audiences. Developed a brand positioning statement that clearly communicated YCM's unique value proposition.
Striking Visuals
Designed a new visual identity that reflected YCM's modern and innovative approach. Created a consistent visual language across all brand touchpoints.
Empowered Teams
A rebrand that instilled new confidence within YCM's team, helping them articulate a compelling value proposition and capture fresh business opportunities
CONTACT US
Great ORGANISATIONS aren't built by accident. They're built withPURPOSE ANDstrategy. BUILD your business with us.
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