How do we sharpen our brand to inspire both customers and colleagues, and tell our story in the competitive marketplace that we play in?
In the crowded market, having a good product is only the beginning and too many good products fail to take off because they don’t have a strong brand as part of their full proposition. We’ll help you articulate your brand, so it inspires and drives action from both customers and staff.
Once you have a strong brand, we will help you tell your brand narrative in an authentic, congruent manner and identify the appropriate channels to tell your story, so you can convert talent into staff and customers into fans.
How do we empower our people to continue to do great work even as we become more distributed?
We focus on the people aspect of work in the post-COVID world (we will not deep-dive into technology platforms, etc.) and help you identify the processes, workflows, rituals, and habits you need to empower your distributed team, so your team culture is stronger than ever.
How do we help our people think like entrepreneurs?
Often, executives and even leaders can feel stuck when they’ve been in their role for a while. This coaching programme provides the framework and skills to adopt an entrepreneurial mindset, so they can generate fresh ideas and impetus whenever they’re faced with an impasse.
How do we help everyone in the company know where we’re heading and how we’re getting there?
We help you define the most important things to focus on and articulate it as your ‘North Star’, so you can align your people to it. This provides one definitive source to guide everyone’s work and enables the whole organisation to pull in the same direction without the constant ‘nagging’.
How do we be focused and effective when it comes to execution?
Good ideas need great execution. OKRs is credited as a key reason for Google’s success because of how it drives and tracks execution. While there are DIY resources, some companies can struggle to get started, so we help kick-start and adapt the system to your unique culture.
What are the areas our business should change in response to the New Normal, and how?
We look across your products, services, channels, or business models to identify how you can stay ahead. We start by examining your customers, competitors, and trends before connecting them to your long-term aspirations, so we can prioritise practical innovations to focus on.
If you’re struggling with uncertainty of how your business will recover and rise again from the coronavirus crisis, you are not alone. It is easy to be paralysed when you have insufficient information about the future, and want to wait & see before making a move.
However, data has revealed a counterintuitive fact: companies that invest in the future during uncertain and difficult times grow faster than competitors when things rebound (13% vs. 1%).
In other words, it is a self-fulfilling prophecy. Reports studying winners and losers over several crises from the dot.com bust to the Great Financial Crisis showed that fortune favours the bold. But of course, you will need more than courage, you’ll also need a plan.
What’s the first step to proactively create a plan for growth? Understand the lay of the land.
Download our free Report analysing the New Normal after the coronavirus crisis and understand what changes are here to stay, so you can plan accordingly.
The free Report will cover:
Business leaders we have spoken to from a variety of industries, from startups to enterprises, agreed that these key areas will propel their business forward.
Binomial can help.
Singapore-based companies can get up to 90% of programme costs subsidised by Enterprise Singapore. Binomial is PMC-certified and can help clients apply for grants.
Start your programme now to take advantage of up to 90% subsidy of programme fees by Enterprise Singapore’s COVID-19 support package for local companies.
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